Creating a Habit Tracker
Company: Man Matters — Mosaic Wellness
Role: UX Designer
| About the Company
Man Matters is a digital health platform tailored for men, offering wellness solutions across hair care, skin, sleep, nutrition, and sexual health. With a strong D2C model, it combines teleconsultations, expert-backed products, and habit-building content to improve treatment outcomes.
| The Problem
Thousands of users were purchasing hair treatment plans — but dropping off halfway. Despite committing to 3-month regimens, users weren’t staying consistent. The result?
👉 Wasted products
👉 Poor outcomes
👉 Frustrated users (and support teams)
Our goal was to boost post-purchase engagement and help users stay on track with their treatment — especially during the crucial early weeks.
| The Solution: A Personalised Habit Tracker ✅
I conceptualised and designed a Habit Tracker — a post-purchase dashboard that brings structure, motivation, and momentum.
What it included:
A simple video was attached to each product to use as per the schedule
Micro habits like “Drink 3 glasses of water,” “Do 5 mins of scalp massage” for daily wins
Smart nudges based on Zeigarnik Effect (unfinished tasks = mental pull to complete)
Positive reinforcement with streaks, celebratory microcopy, and simple progress meters
I reframed treatment from a “task” into a daily commitment to self-improvement.
| Behind the Scenes 🔍
Conducted user research via customer service call recordings and targeted interviews to understand why users dropped off
Studied apps like Fitbit, Headspace, and health journals to benchmark motivational tracking models
Collaborated with medical experts to ensure tasks were medically relevant and easy to follow
| Results That Matter 📊
User retention improved by 23% in the first 6 weeks after feature launch
Daily active check-ins increased by 41% in the treatment section
Support queries about “how to use my products” dropped noticeably
Users reported feeling more accountable and confident about staying consistent
| Conclusion
Consistency is the secret sauce in any treatment — and users don’t need more information, they need gentle, thoughtful guidance. The Habit Tracker bridged that gap, not by overwhelming users, but by nudging them forward one day at a time.
I didn’t just improve product usage — but improved outcomes.
| What’s Next
Introduce gamification layers (rewards, badges, progress levels)
Allow users to track emotional well-being alongside physical progress (hair fall can be emotional!)