Company: Man Matters — Mosaic Wellness
Role: UX Designer

| About the Company

Man Matters is a digital health platform tailored for men, offering wellness solutions across hair care, skin, sleep, nutrition, and sexual health. With a strong D2C model, it combines teleconsultations, expert-backed products, and habit-building content to improve treatment outcomes.

| The Problem

Thousands of users were purchasing hair treatment plans — but dropping off halfway. Despite committing to 3-month regimens, users weren’t staying consistent. The result?
 👉 Wasted products
 👉 Poor outcomes
 👉 Frustrated users (and support teams)

Our goal was to boost post-purchase engagement and help users stay on track with their treatment — especially during the crucial early weeks.

| The Solution: A Personalised Habit Tracker ✅

I conceptualised and designed a Habit Tracker — a post-purchase dashboard that brings structure, motivation, and momentum.

What it included:

• A simple video was attached to each product to use as per the schedule

• Micro habits like “Drink 3 glasses of water,” “Do 5 mins of scalp massage” for daily wins

• Smart nudges based on Zeigarnik Effect (unfinished tasks = mental pull to complete)

• Positive reinforcement with streaks, celebratory microcopy, and simple progress meters

I reframed treatment from a “task” into a daily commitment to self-improvement.

| Behind the Scenes 🔍

• Conducted user research via customer service call recordings and targeted interviews to understand why users dropped off

• Studied apps like Fitbit, Headspace, and health journals to benchmark motivational tracking models

• Collaborated with medical experts to ensure tasks were medically relevant and easy to follow

| Results That Matter 📊

• User retention improved by 23% in the first 6 weeks after feature launch

• Daily active check-ins increased by 41% in the treatment section

• Support queries about “how to use my products” dropped noticeably

• Users reported feeling more accountable and confident about staying consistent

| Conclusion

Consistency is the secret sauce in any treatment — and users don’t need more information, they need gentle, thoughtful guidance. The Habit Tracker bridged that gap, not by overwhelming users, but by nudging them forward one day at a time.

I didn’t just improve product usage — but improved outcomes.

| What’s Next

• Introduce gamification layers (rewards, badges, progress levels)

• Allow users to track emotional well-being alongside physical progress (hair fall can be emotional!)