Company: Little Joys
Role: Product Designer

| About the Company

Little Joys is a wellness brand focused on child nutrition and growth. It offers a range of health products like gummies, milk mixes, and vitamin supplements designed to support immunity, weight gain, and overall development. The core challenge? Helping parents feel confident and informed about their child’s health journey.

| The Problem

Parents were using products, but were unsure of the results.
They had one major concern:

“How do I know if this is actually helping my child?”

This lack of feedback created friction in product usage and trust. We needed to close the loop between product usage and visible progress.

| The Solution: A Personalised Child Growth Tracker ✅

I introduced the Child Growth Tracker, a dedicated feature that let parents actively track their child’s development while using Little Joys products.

Key Features:

• Add child profile with name, DOB, gender, height & weight

• Auto-calculate BMI and compare with healthy growth benchmarks

• Recommend relevant products based on growth status

• Show a timeline of progress — not just numbers, but story-driven visuals

• Use gentle nudges to track monthly inputs and build a habit

It turned passive product use into an informed parenting journey.

| Behind the Scenes: How I built it 🔍

• Conducted user interviews with parents to map out expectations and friction points

• Created 3 growth visualisation models and tested them via A/B experiments

• Studied popular baby tracking apps to understand mental models and emotional cues

• Partnered with pediatric advisors to validate growth indicators and messaging

• Used conversational UI patterns to make the experience feel less clinical, more human

| Metrics & Outcomes 📊

• User conversion improved by 18% (those using the tracker were more likely to purchase again)

• +26% increase in time spent per session

• Reduction in product return requests by 14%

• Over 60% of new users completed the child profile setup within 48 hours

• Parents reported higher trust in the product after engaging with the tracker

| Conclusion

The growth tracker didn’t just provide numbers — it gave parents reassurance. It added meaning to product usage and gave a sense of direction to everyday parenting choices.

When parents saw progress, they stayed loyal.
When they stayed loyal, the product worked better.

It was no longer a product. It became a partnership in their child’s growth.

| What’s Next

• Integrate doctor-verified milestones and educational nudges based on the child’s age

• Add multi-child support for families with siblings

• Enable monthly growth reports via email or WhatsApp to improve long-term retention

• Explore gamified mini-goals (e.g. “Healthy week badge”) for parent-child bonding