Hello! I’m Vijay.
A Product Designer crafting emotionally engaging digital experiences from last 7+ yrs
01
Case Studies
02
Work Experience
Apr, 2023 - CURRENT
Led UX design for habit-forming features like the Treatment Habit Tracker, improving user retention and treatment adherence.
Designed emotionally intelligent onboarding flows for users dealing with personal health concerns (e.g., hair fall, PCOS), using calm visuals and tone-based logic.
Worked closely with doctors, CX teams, and content writers to translate medical plans into simplified user journeys.
Conducted usability audits and A/B tests to optimize conversion funnels and reduce drop-offs across mobile and web.
Designed parenting-focused wellness journeys (e.g., child immunity & fussy eating flows), combining health education, gamification, and habit tracking for parents to engage with consistently.
Sep, 2019 - Mar, 2023
Designed regional-language user experiences to improve accessibility for Tier 2 & Tier 3 audiences across India.
Led UX strategy for personalized app discovery, including contextual search, localized trending sections, and visual category exploration.
Created modular card designs with multilingual metadata to support content diversity (Hindi, Marathi, Tamil, etc.).
Conducted behavior-based segmentation to improve content hierarchy and click-through within the app store ecosystem.
Worked alongside engineering and product teams to ship scalable, low-friction interfaces in resource-constrained devices.
Jun, 2018 - Sep, 2019
Redesigned critical journeys for reselling, inventory sharing, and order placement, tailored for non-tech-savvy Tier 2/Tier 3 women.
Built intuitive product listing flows, with WhatsApp-style UX patterns to improve familiarity and trust.
Simplified the onboarding process with visual cues and regional language support, boosting first-week retention.
Introduced transactional nudges and progress indicators that helped users feel guided through logistics and earnings.
Worked with customer support and community teams to gather real-time feedback and iterate fast.
Before Jun, 2018
Worked as Graphic Designer in Startups
Design engaging visual content for digital and print, including social media, ads, packaging, and marketing materials.
Develop and maintain brand assets like logos, icons, and style guides for a consistent brand identity.
Collaborate with cross-functional teams to turn ideas into impactful visual concepts.
Stay updated with design trends and ensure high-quality, on-brand creative output under tight deadlines.